My eCommerce business is sending EDMs daily. We’ve adjusted the attribution window down from the default 5 days to 2 days but I’m wondering if there might still be double counting of revenue generated by individual campaigns.
Should we adjust the attribution window to 1 day given the high sending frequency?
Appreciate the advice!
Best answer by retentionView original
From what i understand Klaviyo attribute the last email interaction to transaction. So double attribution is imposible.
Thanks for the reply!
To clarify, does this mean that if someone clicks on email A on 4 Dec, and opens email B on 5 Dec, then makes a purchase on my site on 6 Dec, the sale will be attributed to email B and not to email A? Since email B is the last email interaction.
You can more details a out message attribution and conversion tracking here: