Hi all, I’m looking for some advice on how to best set up a post purchase flow without overlap.
We are looking to build out post purchase instructional emails relating to individual products, that will provide all the learning videos & walkthroughs pertaining to that particular product. However, since we will have at least 20 of these individual emails (to start), I was wondering what would be the best way to build out these flows with minimal overlap?
Each item is unique enough that the guides & walkthroughs don’t overlap, and I will be using the product title to send these specific guides post purchase.
Should I set up a single post purchase flow and have it branch out by item purchased, and have all 20+ emails in the single flow? Or would that be too complicated? Is it better to just create a new flow for each guide / product and turn on smart sending? I don’t want to scare off potential customers by sending too many emails, and want them to get the most relevant email for post purchase… but also want to try and keep the flow set up as clean as possible.