Hi @DianaSafina -
Thank you for posting your question in the community.
This is a great question. Customer reviews are so important to build social proof for future customers and can really drive incremental revenue for your business.
Why a particular review request email isn’t generating a high click rate can be caused from a number of reasons other than your email flow. But, also consider, that you are asking your customers to take an action with no real benefit to them, so generally, review request emails typically do get lower click rates.
With that said, I’ve found a couple of tactics helpful when creating review request emails:
- Narrow the review to one specific aspect you want to collect feedback on (The product itself, your website, or the checkout process, etc.). Don’t try to collect too many things at once. Narrowing the scope helps reduce customer’s expectation that the effort is high
- Offer suggestions for what you are looking for feedback on specifically. If you are looking for a product review, prompt customers in the email with a short list/bullets of things they could comment on like the design, the materials, quality, price, etc. This also helps inspire customers and gives them a starting point
- Set expectations on exactly how long the review request will take. This could either be based on time or number of questions you’re looking for them to complete (but keep your review short). Common for review requests, by the CTA, I always say something like “this will only take you 2 mins or less” (if that is true). But giving them some idea of the effort also helps improve participation.
Ultimately, you’ll need to start testing some of these ideas to see what moves the needle in terms of improving your click through rate.
I’d be happy to help audit your review request emails, but I wanted to provide some ideas of where you can get started and how you might evaluate your current emails.
Best,
@In the Inbox
@DianaSafina
Some other tips
- Besides keeping them short, add the (star)reviews in the email so they can click on it, this removes an additional click.
- Investigate your data, Check if your open rates (subject lines) are the problem or the click rates (email content) and test new ones. If you're
- Check the timing and maybe test sending them later or earlier
- Add an additional email (if you only have 1) to remind them about it
Some links to check
Hope this helps!
Omar Lovert // Polaris Growth // Klaviyo Master Platinum Partner
Klaviyo - CRO - Customer Value Optimization Specialist
@DianaSafina You coud also try an incentive ; eg 100 usd store credit to be won when you leave a review good or bad.. I agree that an indication of how long the review will take is helpful eg Can you spare 30 seconds to help us.
