Massive Dip in CTR's

  • 1 November 2022
  • 2 replies

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Two of my campaigns sent to 20k+ people 1 months apart have CTR's of 1.9 and 0.8.


What could be the reason I'm seeing such a dip despite the offer remaining the same in both these campaigns?


Best answer by Akers Digital 1 November 2022, 15:28

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2 replies

Userlevel 6
Badge +21

We're send times the same? Similar open rates? Did email design change? Or linkable items change (meaning one email had all images linked and the other didn't?). We're other emails sent to these profiles around the same time? Could be lots of causes for varying CTRs. 

- Tim 

Badge +1

Hi Tim,


Everything was the same, send time, offer, design, segment.