Multi-Metric Custom Reports for Flows

Hi there @Angieal06 

Thank you for posting your question here in the community:

Based on the information provided, it seems like you're interpreting the data correctly, but let's break it down to ensure clarity.

1. Checkout Started Value: This indicates the total value of items that customers have added to their carts and initiated the checkout process.

2. Placed Order Value: This represents the total value of orders that have been successfully placed by customers.

In your example, the welcome series reports $25.4K in checkout started value but only $6.5k in placed order value. This suggests that customers are indeed adding a significant value of items to their carts and starting the checkout process but are not completing their orders. Yes, it's accurate to say that customers added $25.4K worth of items to their carts and began the checkout process but did not follow through with completing their orders.

In this article you can read more about setting up the reports and interpreting/filtering the data: https://help.klaviyo.com/hc/en-us/articles/360046234772

I hope this helps!