Hey @Nachin 

Thanks for reaching out for help with your flows.

You are correct, we use a cookie to track customers movements through your site, so if they do not accept cookies we cannot track their activity. With that said, without an email address to create a profile for the cookie to track events to, you wont be able to trigger these flows because we don’t know what profile to attribute the events to. These events will still be tracked in your analytics, however it wont be assigned to a profile until we have an email address.

Hope this helps answer your questions!

Hi @stephen.trumble,

Thank you for your quick response!

So, if I understood well, they need to accept cookies for activity tracking but also provide their email address in order to trigger the flows.

Now, we're interested in exploring more user-friendly methods to encourage visitors to leave their email addresses. Do you have any recommendations or best practices for optimizing the email collection process? We’re currently offering a 5€ discount code on a pop-up but it seems not to be enough since we have a very low ratio of completion.

Thank you again for your assistance!

Best ,

Nachín.

Hi @Nachin 

As @stephen.trumble stated: cookies are required for tracking, and an email address is required for flows/campaigns - without an email for a contact, Klaviyo can’t send an email. Both cookies and an email are required for Klaviyo to capture events against a contact’s profile.

To your other point on sign-up conversion optimisation, you’ll need to trial variants of your pop-up with split testing. Those test variants could include offer, copy, design, and when, and to whom, the pop-up triggers.

If you’re asking for more personal info than just their email address, consider asking for that supplementary data on a subsequent form step once they’ve submitted their email address on the first step.

Once you have sufficient data to determine which variant is best at converting, end the test and then create a new split test with the winner as the base variant. And repeat that process each time you have data confidence in your test.

Another consideration is how the pop-up performs on desktop v mobile. Often I'll create a separate pop-up to display on each device so I can optimise them independently.

If you really want to dig deeper, you can also track form performance in Google Analytics. which may uncover conversion issues based on user attributes such as screen size/resolution etc. Set up info here: https://help.klaviyo.com/hc/en-us/articles/115005077027

Hope that helps

Regards

Andy

Many thanks for your response too @bluesnapper ! Everything is much clearer now. 

Best,

Nachín