Hello,
Could someone please tell me best practice on if I should do 2 separate flows, one for Welcome Series and one for product intro series? Or keep them together and do a conditional split in the welcome series?
Thank you!
Hello,
Could someone please tell me best practice on if I should do 2 separate flows, one for Welcome Series and one for product intro series? Or keep them together and do a conditional split in the welcome series?
Thank you!
Hi
Thank you for sharing your query in the community!
The decision between creating separate flows for a Welcome Series and a Product Introduction Series versus combining them with a conditional split in the Welcome Series depends on several factors:
Note: Whichever approach you choose, regularly test and iterate based on performance data. This ensures that you are optimizing the effectiveness of your email marketing campaigns.
Hope this helps!
Hello,
I’m so sorry I actually meant to say the Abandon cart series, not welcome series. Would this change?
Hi
In that case, here are some best practices:
1. Audience Segmentation:
2. Content Relevance and Timing:
3. Subscriber Experience:
Note:
Ultimately, the decision should align with your specific audience segmentation, content strategy, and operational capabilities to achieve your marketing objectives effectively.
Hope this helps!
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