Our audience list contains folks looking for new job listings in their zip code and surrounding area. The list has fields for zip code and each individual’s job keyword (Accountant, Software Developer, Mechanic, etc.). Obviously the zip and keyword values are unique for each of the members of the list.
We want to send a daily newsletter to this list with the job listing customized for each recipient. Based on the zip code and keyword, an external URL hosted by us can return individual job listings. How to incorporate this external block of content into the emails? I did some research and it is my understanding that there is a way to incorporate external dynamic content but that would be for the whole campaign. Can the external content be customized for each recipient? If yes, how to go about achieving this? Please point me in the right direction. Thank you!