This is a weird question, but, I’m wondering if the send name should be my brand name (Damesly) -- or my personal name (kelly)?
My company is larger than just me, of course. Asking because it could be an advantage to send it out under my name. Would it help the emails to land in a primary gmail folder instead of a promotions tab?
Is there any research around this? Best practices? Would love to hear your thoughts!
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