We are using Klaviyo for a Shopify brand that has thousands of products (apparel store with graphic tees).
We want to build out a flow in Klaviyo that sends out regular emails (ex: few times per week), that acts like a newsfeed that contains product recommendations based on the topic category of the graphic tee they purchased (ex: customers who purchased dog shirts to only be recommended dog shirts and people who purchased cat shirts only get recommended cat shirts).
I've been searching but can't seem to find any tools or a method that can recommend products that any given customer is more likely to buy, but keep the product recommendations fresh.
Klaviyo has ways to create product feeds to get part way there, but....
If we were to set this up as a flow to send multiple times per week, each customer will likely keep getting fed the same products. Is there some way we can only show products that have not already been recommended to that customer?
Klaviyo has an option to show "Products a customer may also like", but the options seem limited. For example, if I want to only show customers who purchased dog shirts to only be recommended dog shirts and people who purchased cat shirts to only get cat shirts, the only way seems to have a separate segment and product feed pairing for each category. But with a large number of categories this can be difficult to manage. Is there some way to have all of this set up in a single segment and feed?
Would love to hear any of your suggestions or opinions on how we can manage this better.
If you have any alternative tools, apps, plugins, integrations, etc that can help send better product recommendations, or AI driven product recommendations, I'm all ears for that too.
Best answer by Jessica eCommerce BadasseryView original