Shopify store owner - VIP tag on Shopify from Klaviyo and the VIP flow on Klaviyo

Hey @smileyrox - good to see you here again! Thanks for the tag @stephen.trumble (:

Love that you’re giving a special perk to VIP customers in this way. I’ve built out similar flows for my clients, so I’ll share my perspective and answer your questions as best I can. 

Question 1 - Klaviyo Flow Logic

First, hopefully you haven’t launched this flow yet! I know it will be a little more effort up-front, but if you’re willing to create a separate TY flow for New Customers (= 1 order) that will make long-term maintenance of this Repeat and VIP Customer TY system easier. You could clone this flow and modify as needed to save time. (:

Also, it’ll help you get more clear reporting on revenue generated from post-purchase flows when you separate it by customer type. It’s pretty cool to see how the engagement plays out differently, especially when you don’t have to track it manually.

IF you keep your flow exactly as it is now, it looks like the logic you’ve built will serve your purpose as intended!

As far as the property syncing to Shopify, if you’ve set up your Klaviyo integration as specified in this help doc, you should get the profile data you need. However, I’m not familiar with specifying checkout rules on the Shopify side.

Maybe @Akers Digital could help you here to ensure Shopify doesn’t charge that segment of customers for shipping?

Question 2 - VIP Segment

Since the segment definition is checking for the Placed Order event, this will be evaluated each time someone places an order. So once they reach your “at least 3 times” threshold, they’ll be added to the segment IF they haven’t unsubscribed or been suppressed by a hard bounce - based on your segment definition. This is good! It’ll give you an accurate count of VIP Customers you can reach with emails/ SMS.

Question 3 - VIP Flow 

Your logic is set up correctly to update the profile property, and sending the email as well! One quick tip - I’d add a time delay just before the email is sent.

Depending on what kind of “thanks for your order” marketing or transactional emails you have set up, you might delay this VIP “welcome” email for 10 mins, or as much as 1 hour. That will prevent any overlap so they don’t get 2-3 emails sent simultaneously.

Let me know if you have more questions!

Gabrielle