Shopiversary Email Flow

  • 18 April 2022
  • 1 reply

Badge +2

I am looking to create a go-to shopiversary flow. An anniversary email to send out to an individual or a mailing list to celebrate a special date or occasion. Does anyone have a great flow with personalized trigger and conditional splits that they have found success in? 

1 reply

Userlevel 7
Badge +61

Hi @j.singler,

Thanks for sharing this question with our community.

For starters, I recommend checking out our flows library. We have a “First Purchase Anniversary” flow designed to celebrate the anniversary of a purchase which has worked well for many Klaviyo customers!


This is a date-triggered flow. We have a community thread on this too:

I also recommend checking out our blog post for further inspiration and examples on designing and sending anniversary emails.

I hope this is a helpful start. It would be great to hear which strategies have been successful from other community members too!