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Should an email campgain be resent to the entire list?

  • 17 April 2024
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A division of my company would like to resend an email to the entire list that received it two weeks ago. Is there any potential fallout from this, as far as inbox providers and spam? Would it help to tweak the title and messaging, even if the bulk of the email itself remains the same? 

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Best answer by JessFosnough 17 April 2024, 22:21

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Hi @Chris Franklin,

My company has done similar things in the past. However, they were for specific sales or events, (ie Black Friday) and were sent much closer together.

A few things we did that might help - we made sure to change the subject line and pre-header; I feel if they are exactly the same it might look more like spam (but have not hard evidence of this). Also, if someone opened or clicked on the first email, they were excluded from the second email; if a they clicked or opened the second OR first email, they were excluded from the third email and so on (again, our emails were sent much closer together).

Hopefully someone who has more experience or knowledge can chime in here as well; I honestly don’t know about the potential fallout from re-sending a campaign.

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Thanks for the feedback Jess. I learned that the offer the company had previously advertised is ending soon, so I’m going to update the messaging and the email header to a “LAST CHANCE” push. Hopefully, this should shake things up enough so as not to set off spam alarms. 

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