Smart Send Time — When to use Exploratory vs. Focused

Question

We’ve run Smart Send Time tests and have found our optimal send time. Now, when we’re sending campaigns, we’re using the Focused time period in case that optimal send time shifts gradually one direction or another.

Is there value to occasionally sending a campaign using the exploratory send time (over 24 hours) rather than the focused time period, just so that we’re gathering a wide range of data and able to pivot accordingly? If so, how often do you send Exploratory campaigns rather than Focused ones using Smart Send Time?

alex.hong · Accepted Answer

Hi @notsamharper,Welcome to the Community.Thanks for sharing your question regarding Smart Send Times.As you know already from optimizing your send time, Smart Sending time gathers data on how emails perform based on the time the email is sent (not the type of day it is sent). In this specific case, one exploratory send would be enough to determine when is the best time to send emails. Having said that, the more tests you run the more accurate the data will be. You can also run a afocused sendafter the initial exploratory send to further narrow down the optimal send time. However, if you had found your optimal send time through testing then you should be good to go!When it comes to the Exploratory Smart Send feature, we actually will send an equal amount of emails over the span of 24 hours without excluding any hours.I hope this helps clear some things up! If you're looking for some more information I would recommend taking a look at these docs:Getting Started with Smart Send TimeUnderstand Smart Send Time ResultsThanks!Alex

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