Hey @tthomas1912 

The sudden spike in clicks without changes to your emails could be due to bot activity rather than actual user engagement. Many email security systems, especially from corporate or government recipients, have bots that scan links in emails to check for potential threats. This often results in an artificial inflation of click rates as these bots “click” through each link, even though subscribers themselves aren’t actually clicking.

Klaviyo has a great article on this - Understanding bot clicks

I hope this helps and thank you for sharing your question here in the community.

Cheers

Arpit

Thanks for your response. This was very helpful. I made a segment to see which emails in the last 30 days were bot clicks and all of our government emails are bot clicks. That is why I am seeing a large increase in click rate. I ended up going to into settings and going to attribution and checking to exclude bot interactions from clicked email. I feel like this should have been default checked but glad I know now. Thanks!