Hi,
Is it just me or did everyone witness a sudden spike in click rates via hotmail/outlook. Like its a huge spike.
Thanks
Sudden Spike in Click Rates for hotmail
Hi
Yes, there have been increasing reports lately of bot clicks in emails. I’ve heard that Microsoft email clients (e.g. Outlook) is one source of these where it’s most prevalent.
Klaviyo published an article here [Understanding bot-clicks] that goes into more detail on the topic. One solution to consider trying is implementing dedicated click tracking. That sounds helpful in theory, as links that appear more reputable and include your domain might not attract as much bot attention/clicks.
Cheers,
Bobby
![Anniversary - 1 year Badge](https://uploads-us-west-2.insided.com/klaviyo-en/attachment/a685a116-e4b5-4fd1-859e-c7ea7f9e3638_thumb.png)
Hi
Reply
Log in to the Community
Use your Klaviyo credentials
Log in with Klaviyo
Use your Klaviyo credentials
Log in with KlaviyoEnter your E-mail address. We'll send you an e-mail with instructions to reset your password.