Tag customers when they click a specific link

Hi @gokellylewis, welcome to the community!

What you’re looking for in Klaviyo is a custom profile property that will be added to someone’s profile. This is the same function as a “custom field” in ConvertKit. You can create a URL that will automatically set a specific value on someone’s profile for a custom property, based on the link they click. 

When I’ve done this in the past, I’ve created properties with a name like “snooze_trigger” and then I set it as a Text data type, with values of “Yes” and “No.” To do this, you’ll need one link or button for people to click for “Yes, I want to stay in the loop” and “No, skip me for this promo” or something like that.

Each link sets a specific value, so that’s why you need two. Here’s a help doc on how to best implement this for you.

One important piece of this is custom properties work best when you set them up in advance. So I’d use a couple of test profiles to upload a CSV with the custom property name, and at least one test profile gets the “Yes” value for that property, and one test profile gets the “No” value for that property. 

I hope this helps!

Warmly,

Gabrielle

Klaviyo Champion & Marketing Lead at ebusiness pros
 

P.S. To save you time later, you can save the text block or button that you use for these custom property update links as a “universal block” - so you can drag and drop it into new emails you build later ,with the link protocol already configured and ready to go!