I want to bring your attention towards campaign and flow reporting. Specifically, Unique vs. Total Clicks under ‘Link Activity’.

Unique clicks means clicks that unique users made and it avoids any duplicate clicks from the users. Whereas ‘Total clicks’ would include all clicks even when a user clicks the same link more than once. So, the number of total clicks should be higher that unique clicks. And so is mentioned in the article: https://help.klaviyo.com/hc/en-us/articles/115005085427-Unique-vs-Total-Opens-and-Clicks#signupdownvote:~:text=These%20totals%20will%20thus%20typically%20be%20higher%20than%20the%20unique%20counts.

However, that’s not the case in actual reporting. Unique clicks are higher and include duplicate clicks.

Am I missing something? Please check.