Some background -
Our company is currently expanding to a second brand. During this transition process, we are working on creating a secondary Klaviyo account (let’s call it account B) for the new brand. When we created our second account, our current account’s (let’s call it account A) linked Shopify store was somehow switched to the new store’s Shopify URL.
We were unable to edit the URL in account A and were advised to uninstall the Shopify integration completely then re-install it. While this did allow us to change the Shopify URL, I think it caused more issues.
Today, we sent out a campaign to our usual engagement groups but found we received a delivered rate of 73%, a bounce rate of 24%, an unsub rate of 1.5% and a spam rate of 0.5%… Our typical deliverability is around 99.8%.
I’m concerned that the resync of the integration pulled up cold contacts (we received a few customer responses that said they haven’t heard from us since 2017). How do we move forward with campaign sends excluding these customers and how will this one not-so-awesome send affect our sender reputation?
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