The bounce rate of my welcome flow is quite high in comparison to peers (bounce rate around 2 - 3%). We're not using a double opt-in and want to avoid using this. Do you have any tips on how to check what is causing this high rate?
And how to bring it down?
For campaigns my bounce rate is on par with peer companies though.
Best answer by Jeff LusczynskiView original
A common reason for an email bouncing is a prospect entering it incorrectly on your website’s form or popup. To see if this is the case, try this:
Click on your welcome flow, then click on ‘view all analytics’
Next click on recipient activity.
Then, click on other → bounced.
This will give you a list of email addresses that bounced. A quick glace will tell you if there was a typo, such as emails ending in .co or .coms etc..
If you see email addresses that appear to be incomprehensible or are a company, these are likely bots fishing to get your discount code for discount aggregator sites.
The best way to prevent this is with a double opt-in. Otherwise, it’s really up to the quality of the traffic being generated to your site for your welcome flow.
Thank you so much for asking the Klaviyo Community for help!
Hope these help further your journey with Klaviyo!
Would love to hear your thoughts!
I’ve had clients make more $ with campaigns to a curated list of 500 vs a list of 20K without double opt in. The flip side here is that with double opt-in, you will grow your list more slowly. But the goal is quality versus quantity.