What is the meaning of the percentages in link activity in my last campaign?

  • 6 June 2023
  • 1 reply

Userlevel 2
Badge +5


This is the link activity inside a campaign and I want to learn what the meaning of the percentages mentioned here is. Can’t I see how many clicks each place got instead of this?

Appreciate your help!


Best answer by Taylor Tarpley 7 June 2023, 00:03

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Userlevel 7
Badge +60

Hi there @nambirajanks,


Thanks for your question, happy to help! 


The Link Activity tab contains analytics for the links tracked in your Campaign. Klaviyo tracks who has clicked a link in the email/SMS, how many times they've clicked, and how many times the links have been clicked overall. The percentages are based on the number of unique clicks divided by the number of people who clicked. Each link is tracked separately since a customer can click multiple links.


The percentages in the visual link activity tab is calculated as follows: # of Unique Clicks / # of People Clicked.


You can also see how many unique and total clicks each link URL received in your Campaign’s Link Activity tab as well at the bottom.


Thanks for participating in the Community!