Been waiting for some features from Klaviyo for two years now, and based on their forum, it seems I’m not the only one.

Why does Klaviyo product team is working on some small unnecessary/useless updates, ignoring the ones that are essential. Updated UX icons in the Flow menu? Woah, incredibly useful. Updating analytics and dashboards when it is known that Klaviyo’s tracking is very inaccurate and on top – removing customization? Great.

Is there anyone, working in Klaviyo, who could elaborate, why these features, that are present within every other ESP, are not present in Klaviyo:

• Link tracking (current link tracking solution is useless, because it doesn’t show you how much times X button or Y hyperlink was clicked – it tracks links, which are unique, therefore, showing scattered data)
• Public email view (currently you can only share an email template, if the person has a user within that Klaviyo account. From perspective of security and flexibility, this is as dull as it gets)
• Conditional split -> yes -> move subscriber to Flow X (now you can only update a custom property and base your new flow on that, which is an unnecessary step and over-complication of something very simple + if you’re flows are based on events, that can get really sticky)

And many others that are not on top of my mind. It seems that Klaviyo’s attention is on small businesses, with less than 10k subscribers. Because otherwise, anything they released in the past year wouldn’t make any sense.