Who got what email in my A/B Test?

Question

We’ve run an A/B test and want to do a deep dive on the results as our actual metric for it’s success isn’t in Klaviyo meaning we need to compare to our data. But we can’t see which customers got which email, how can we export this? All we need is literally:

email address Email A/B

Thanks!

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Best answer by stephen.trumble 4 May 2023, 17:17

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stephen.trumble · Accepted Answer

Hey @michalgarveyWelcome to the community and congrats on your first post! Happy to help with your A/B test.You can identify whichcustomers received a certain variation of your A/B test bycreating asegment. To create a segment on which profiles received which variation, please use the following condition:What Someone has done > Received Email > At least once, over all time > Where Message Variation > equals (VARIATION MESSAGE)see the following example for how this should look:You would then repeat this for the other variation in another segment.Hope this helps, and thanks again for being part of the Klaviyo community!

KatherineB · Answer

Hi @michalgarveyI just wanted to add onto @stephen.trumble‘s post - you can also use the unique campaign ID and post that for the message variation. You would do this by previewing separately each variation of your test, the grabbing the variation ID from the URL (I personally prefer to do it this way, esp. if I have sent multiple versions of the same campaign to different audiences).Click your campaign and head to the A/B results tabClick on the hamburger menu beside each variation to previewWhen it opens in a new tab, grab the variation ID from the URL

Who got what email in my A/B Test?

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