Who should the 1st campaign be sent to based on welcome series interaction of subscribers...ONLY sent to those who opened or clicked on links without buying anything?
Or is the 1st campaign sent to ANYONE who goes through the welcome series even if they didn’t open or click on any links?
If they did buy a product, how are they segmented off into customer lists? Where do I put that condition?
And is the 1st campaign automatically sent out to people who went through the welcome series? Under campaign > recipients it says send to “potential purchasers” “Winback opportunities” “Newsletter”.
How are “Potential Purchasers” determined? Those who clicked on links, abandoned carts or product browses? In which case, will they automatically go into the abandoned cart/browse flows that I have activated...even if they’re still in the welcome series, or do they switch over to those flows and come out of the welcome flow even if they haven’t completed it?
I have linked the popup forms for the welcome series to “Newsletter” So does this mean welcome series subscribers will automatically go into the campaign after they complete the welcome series? How many days after the welcome series do they receive the 1st campaign email? Where do I set this time delay?
The welcome series is a 3 email sales countdown of discount code expiry. The 1st campaign after that starts with my market tips to help subscribers improve their skills. There will be product promotions too but it will be a mix of that and useful tips.
So keep the campaign open for anyone who went through the welcome series, or segment it off only to those who engaged with the content by opening or clicking on links?
Thank you.
Sunil.
Best answer by Taylor Tarpley
View original