Good Afternoon all,
I thought I’d start a discussion to see what creativity we can exchange around my current challenge.
I work for a classic Mercedes business, specialising in replacement parts, sales, restoration and servicing.
I am looking to create a winback flow for our Parts e-commerce platform. Now, our customers tend to make purchases based on NEED; not WANT, which makes it particularly difficult to predict what they’ll need beyond seasonal/maintenance items such as car covers, cleaning gear, oil and filters.
Attached is my current design for a win-back communication focusing on particular group of customers who buy products for one era of vehicle we specialise in. I’d appreciate any feedback on this and what you think the product feed should be. At present, the product feed is popular items from this category, with the settings set to recommend products based on particular customer.
I look forward to hearing from you all.
KR,
Francis