Here’s my question:
My client wants to send win-back emails, but she doesn’t want to send it to customers that didn’t ask for marketing emails.
In my experience, win-back emails aren’t the same as a marketing email and thus can be treated different. Meaning that the customer doesn’t need to give approval in order to send these emails.
Can someone from Klaviyo please confirm this. I want to make sure that the client can see that this is from a trusted resource.
Best answer by david.to
Any intent to sell or promote your brand is considered a marketing email. A transactional email on the other hand, is an essential, non-marketing email that is informative in nature that must be relayed to a customer.
Examples of Transactional emails would be:
- Order confirmation
- Shipping confirmation
- Account created confirmation
- Shipping Delay emails
Examples of emails that would not be Transactional are:
- Abandoned cart emails
- Product review/cross-sell emails
- Browse abandonment emails
- Win-Back emails
Hope this helps!