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Campaign Name Structure?

  • 23 November 2022
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Very interested in how everyone is structuring their naming convention for campaigns. Do you keep it short? Long? What kind of unique identifiers do you include in the campaign name vs. tags?

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Best answer by alex.hong 23 November 2022, 20:40

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Userlevel 7
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Hi there @Candice McNamara ,

Welcome to the Community.

I think this is a great discussion to have with others who specialize in the marketing field. As for name vs tags, I believe this would be up to you based on your organizational structure and brand itself. Since tags would only be visible internally it would be whatever works best for you.

Userlevel 3
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I just keep it short but with enough info for me to know what the campaign is about when I am doing a quick look or for reporting.

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