Dynamic Store content module based on location

  • 25 November 2021
  • 1 reply




I’d like to add to my emails a content module with the closest store for my recipients. We’ve got 18 stores across the UK so how could I make this happen? 

Ideally I’d use distance to postcode to define the content (both copy and image). 

This is for both campaigns and flows.






Best answer by Taylor Tarpley 26 November 2021, 18:46

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Hi @Leo Pure Electric


Thanks for sharing your question with us! 


What a great idea! You have two options to achieve this! You could implement a Show/Hide Block that would display a specific store depending on the customer’s location  using a ‘person lookup’ tag. However, this lookup tag doesn’t look for proximity. You would need to write in conditions based on all the surrounding areas, which would include looping in your dev team or a Klaviyo partner to implement this coding. 


However, an easier way would be to create a segment based on proximity to a location and send specific campaigns to each location with a link to the correct store. In Flows, you would need to either create Flow filters or conditional splits to ensure messages with specific stores links closest to them are going to the right audience. 


Thanks for being a part of the Community!