I’ve attempted to set up a flow to email customers based on their purchase information (eg. if they’ve spent $X on a certain brand). The flow essentially sends an email to qualifying customers, which contains a link to an embedded form on our website where they can enter their details and join the Newsletter, thus entering the competition. See below:
I can see that the trigger is working (I think) however im quite sure that there have been more customer who’ve met this criteria and not entered the flow. I also created a segment with the same conditions which has more members.
Could you confirm for me if ‘flow’ emails send to profiles who aren’t necessarily subscribed or in the ‘Newsletter’ list?
Or rather if there is a better way to going about something like this?
Thank you in advance!
Best answer by Bobi N.
It depends how you set it up but usually everyone that places order is kind of becoming subscriber since you have their email in klaviyo from the order.
The problem with your filter as I can see may be the metric. This metric in my knowledge is only tracking value of specific 1 product ordered. So here it is only adding the people who bought in that collection where the specific one product is worth more than $150.
ordered product metric tracks each product separately
placed order metric tracks each order separately
Not sure if this will help but try changing ordered product value with revenue metric and hopefully it will help..