Does anyone here have any opinions on when to use Smart Send? I never worried about it much in the past because our campaign cadence wasn’t very high but we’ve been bumping that up as of late
Follow up questions. Is it just a gut feeling you go with? Did you change the default smart send timer?
Best answer by retention
- Because it does require a larger List (12,000 or more), by definition this is something we try only when a merchant has a sizable Lists where there’s enough confirmations.
- With a bit of intuition mixed in with the data science here, we propose to try Smart Send when the merchant has a strong bifurcated “coastal” audience or “international” audience (especially if they don’t split their marketing by regions).
- Some email campaigns are naturally more optimal for Smart Sending - specifically ones that are not time sensitive! Better yet, if there’s an evergreen campaign that is timeless (e.g. Staple Products, Educational Content, etc) you can repeat/retest the same campaign in the future to another cohort of subscribers to keep things as consistent as possible.
- Definitely some intuition or “gut” instincts to go along with the test - but the data might surprise you. In one instance I heard of, the optimal time was so unexpected (very late in evening, whereas the brand typically sends in the AM), they were surprised with the result, and started sending a few subsequent campaigns with the new optimal time (evenings) and it worked out well!