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What to do with existing contacts in a flow when you need to retire the flow and enable a new one?

  • 14 April 2022
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Userlevel 2
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When you have an existing multi-email flow that’s been live for a while, but you now need to change it to a brand-new flow, what do you do with the existing contacts who are already in the (old) flow…

 

Is there a way to “block” all contacts from being triggered into a to-be-retired flow? In an ideal world, the existing contacts in a to-be-retired flow could still “finish out” from their current place within the flow, but yet the flow would not allow any new contacts to enter it (because I want all new contacts to get triggered into the new metric-triggered flow instead of the old segment-triggered flow).

It would be nice if there was an efficient way to “salvage” the contacts who are still in the old flow, so that we don’t just cut them off mid-flow.

Right now, I am changing all statuses of emails in the old segment-triggered flows to “Draft” because I don’t know how else to halt the flow from triggering more contacts into it.

 

Anyone have any tricks or advice to handle this?

 

MORE CONTEXT:
We found out (the hard way!) that segment-triggered flows can take 15 minutes or longer to trigger a contact and send the first email in the flow. (This delay is not ideal when the customer requested content from us and is expecting an immediate email response.) Long story short, we wired up some API that generates a custom metric on the customer’s contact record activity “timeline” from which we will now be triggering these flows (now metric-triggered vs. segment-triggered). We are working on rebuilding all of these multiple-email flows as metric-triggered flows, because, of course, we cannot clone a segment-triggered flow and magically change it to a metric-triggered flow. 

Because the segment-triggered flows have been live for some time now, we have existing contacts in waiting throughout these flows. As I rebuild and “enable” each of the new metric-triggered flows, I want to “disable” the corresponding segment-triggered flow so that no new contacts are triggered into the old flow from this point forward, but I’d still like the existing contacts in the old flow to complete the flow.

 

Thanks!

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Best answer by KatherineB 14 April 2022, 17:11

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Userlevel 7
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Hi @Brianna,

Thanks for sharing this question with the Klaviyo community. That is a great question! And I appreciate the additional context.

One workaround solution is to export your current segment into a .csv file, add a net-new custom property to these profiles in the .csv i.e. in flow X = yes. Essentially taking a snapshot of those people at this point in time. Re-import them into a net-new list (you can delete this list later if you’d like). Then add a flow filter to your existing segment-triggered flow: “properties about someone > in flow X = yes”. That way, any net-new members joining the segment will not have this custom property on their profile and thus will not qualify for the flow. But existing members passing through the flow (with the new property) will continue on their way through after being screened by the flow filter. Make sure the property exists in the profiles before you add the flow filter.

I hope that’s helpful. 

 

Userlevel 6
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@Brianna what we usually do is add a conditional split at the top of the flow that is to be retired - random sample = 0% of people. (so 0% go to the “yes” split and 100% go to the “no” split that doesn’t lead anywhere anyway).

That way, no one new will enter the flow, but anyone currently going through the flow will still finish it out. Once all of the subscribers have gone through the entire flow, you can turn it off. Hope that helps!

Userlevel 7
Badge +61

@KatherineB,

@Brianna what we usually do is add a conditional split at the top of the flow that is to be retired - random sample = 0% of people. (so 0% go to the “yes” split and 0% go to the “no” split that doesn’t lead anywhere anyway).

That way, no one new will enter the flow, but anyone currently going through the flow will still finish it out. Once all of the subscribers have gone through the entire flow, you can turn it off. Hope that helps!

 

Thank you for this. I really like your streamlined solution!

If you have any more flow tricks you can teach us, start a new conversation we’d love to hear them.

Userlevel 2
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@KatherineB thank you so much for this hack!! I appreciate it!

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