This is my first time working with a client. The store I am working with has a large instagram following (300k) and are just setting up their email marketing channel, they have not yet leveraged their following to grow the list
I have created some core flows for them (welcome series, cart, browser, checkout abandon) all tested and I’m happy with them. All these flows are 9 emails long and 11-14 days long - is this too long for a new store?
I am now working on their winback, upsell, sunset series etc.
I have created a pop up form which is currently being A/B tested
Looking for some advice for my best next step once I have the rest of the flows complete.
Is there anything crucial I need to do before we start leveraging their IG following to grow the list?