Abandoned Carts - Better to show discount code in a sign-up form or send in an email flow?

@Ashley I.  Definitely ditto to what @Spark Bridge Digital LLC  said. 

Showing the coupon right away is likely to convert better, but you also want to train subscribers to open and click emails from the jump. 

In most cases, it depends a bit on the business and how much support they need in one area or another. 

For checkout abandonment specifically, I would likely lean toward presenting the coupon right away (as long as double opt-in isn’t on) and then rely on the post-purchase flow to start engaging with them. 

You could also A/B test it with two different success pages on the form. One with the coupon and one telling them to go to their email. Submit a different hidden profile property so you know who got which and you can compare conversion and email engagement rates. 

Hi all! 

I have loved the collaboration here! Thanks for popping to share your insights @Spark Bridge Digital LLC and @Jessica eCommerce Badassery got some great partner advice shared here! 

@Ashley I. I also raised this question to our product analyst team and this is something they will investigate! 

-Taylor