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Beauty product listings in e-mails

  • 5 August 2021
  • 2 replies
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Hi,

A smaller problem with our e-mails, is actually having production description as text in the email. This gives a poorly looking e-mail based on the viewing screen.

Noticed a lot of webshops beautifying their product listings in their emails, wherein the text and product is sent as a picture. This gives the same compact viewing experience on all devices.

Any ideas what tool i can use to achieve this in klaviyo?

 

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Best answer by retention 5 August 2021, 00:41

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Hi @HPB - With a bit of tweaking, you can get text to look as good as the example you referenced. You can also use Custom Fonts that will works with modern email clients as well.

Although many brands, especially in Beauty and Fashion, tend to go with large graphics as their email content, there are many good technical and practical reasons for using text.

Some of these benefits include:

  • Text is can be mobile responsive, and more legible depending on the screen size. 
  • Text sometimes can help prevent emails from going to spam folders because inbox providers can correctly decipher what is in the message.
  • Text is inherently smaller in file size, so they load quickly (almost immediately).  It’s often easy to forget that many parts of the country (and world) still don’t have consistent access to broadband - especially in remote regions or on weaker cellular coverage.
  • Finally, many email clients (especially in corporate environments) disable images by default for security precautions.

Here’s a guide on how to use custom fonts in email templates:

Hope this helps!

Badge +1

Hi @HPB - With a bit of tweaking, you can get text to look as good as the example you referenced. You can also use Custom Fonts that will works with modern email clients as well.

Although many brands, especially in Beauty and Fashion, tend to go with large graphics as their email content, there are many good technical and practical reasons for using text.

Some of these benefits include:

  • Text is can be mobile responsive, and more legible depending on the screen size. 
  • Text sometimes can help prevent emails from going to spam folders because inbox providers can correctly decipher what is in the message.
  • Text is inherently smaller in file size, so they load quickly (almost immediately).  It’s often easy to forget that many parts of the country (and world) still don’t have consistent access to broadband - especially in remote regions or on weaker cellular coverage.
  • Finally, many email clients (especially in corporate environments) disable images by default for security precautions.

Here’s a guide on how to use custom fonts in email templates:

Hope this helps!

 

 

Thanks for clarifying! Will look into that :-)

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