Hi @HPB - With a bit of tweaking, you can get text to look as good as the example you referenced. You can also use Custom Fonts that will works with modern email clients as well.

Although many brands, especially in Beauty and Fashion, tend to go with large graphics as their email content, there are many good technical and practical reasons for using text.

Some of these benefits include:

• Text is can be mobile responsive, and more legible depending on the screen size. 
• Text sometimes can help prevent emails from going to spam folders because inbox providers can correctly decipher what is in the message.
• Text is inherently smaller in file size, so they load quickly (almost immediately).  It’s often easy to forget that many parts of the country (and world) still don’t have consistent access to broadband - especially in remote regions or on weaker cellular coverage.
• Finally, many email clients (especially in corporate environments) disable images by default for security precautions.

Here’s a guide on how to use custom fonts in email templates:

• How to Add Custom Fonts in Email Templates
• How to Add Google Fonts in Email Template (Disclaimer: I wrote this!)

Hope this helps!

Thanks for clarifying! Will look into that :-)