Creating a New product alert Flow, to a specific research

Hi there @Laurent, 

Good to see you again! Happy to help!

Essentially, there isn’t a way to automate new product drops. Whenever you add a new item into your collections that doesn’t send an alert in Klaviyo, we simply just tag the item with that specific collection. If you are interested in creating a custom metric like this 

You’re on the right track though! Normally, when brands want to alert their customers of a new product dropping, they typically will send a campaign to a segment of users who have bought form this collection before or add a product feed  as you mention to a cross sell flow or campaign to alert their customers. The product feeds would allow you to take in data from your product catalog and customer behavior (e.g., the products they’ve viewed or purchased in the past) and use this information to provide custom product recommendations for your subscribers.

Thanks for participating in the Community!

-Taylor