Question

Dynamic Content - Non-ecommerce related

  • 8 December 2020
  • 2 replies
  • 57 views

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Hey all, 

 

BACKGROUND

Here’s how we’re using Klaviyo. We are a management group that creates and manages a franchise model around the country. Each franchise has it’s own brand identity and it’s own list. Currently, we send an email a week to all the lists and it’s the same email content, with updates to the color, the logo...etc. As we grow, we’ll eventually have 100+ of these franchises, and that means when it comes to sending an email, we’ll need to create 100 campaigns every week…..yuck. 

 

QUESTION

Is there a way with dynamic content to change logo’s, colors...etc. based on list? That way everyone in List A only see’s Content A, and List B only see’s Content B….etc x100. 

 

Any help would be greatly appreciated. 

 

 

 


2 replies

Userlevel 4
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Thinking of the management of that is making my dizzy!  Good news though it that you may need to only set it up once.  You can do it, here’s a quick article explaining how:

 

https://www.klaviyo.com/blog/dynamic-content-blocks

 

I think you may need to tag the subscriber or use a Klaviyo specific variable instead of filtering by list though.

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Thanks Manny! 

 

Yes, I am aware of dynamic content, I’m wondering if anyone has done what I’m doing before? Is there anyone who may be willing to even jump on a zoom call to help me out? 

 

Thinking of the management of that is making my dizzy!  Good news though it that you may need to only set it up once.  You can do it, here’s a quick article explaining how:

 

https://www.klaviyo.com/blog/dynamic-content-blocks

 

I think you may need to tag the subscriber or use a Klaviyo specific variable instead of filtering by list though.

 

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