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Emails is not sent in flow

  • 21 May 2021
  • 6 replies
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We created a flow so that when people sign up they should receive an email thanking them. The trigger is when somebody subscribes to our “ALL” list. Unfortunately in our analytics it shows us that no emails are being sent. We have tried switching smart send on and off, and have also cloned the flow but none of this has helped. We have also tested it by signing up by ourselves and did not receive anything. 

 

Anyone who is having similar issues would be great if you could help me out. Thanky

 

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Best answer by David To 26 May 2021, 16:29

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Hi, 
It seems that it was sent & delivered to one person, and the email was opened but not clicked for now.

No one was skipped otherwise the stat would show up in the list.

 

How many users subscribe to your “All” list during the period?

 

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Userlevel 7
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Hey @Leonide Massine,

Echoing @Charles - My Social Bool, from your screenshot, it does appear the flow email you are highlighting was sent out successfully once, as denoted by the 1 delivered email in your analytics. 

I would also recommend reading through the Guide to Smart Sending in Klaviyo article to learn more about the Smart Sending feature. Enabling the Smart Sending feature is a way to limit the number of emails or text messages someone can receive from you in a given period of time; typically 16 hours by default. This means that with the setting enabled, contacts who reach this flow email step, who have received any emails from your account within the past 16 hours would be skipped for this flow email. This feature is a good method to prevent your subscribers from receiving too many messages at once if you have many active flows and campaigns. 

Other areas I would suggest checking would be if you happened to have double opt-in enabled on your “All” list. If double opt-in is enabled, contacts who signup must first confirm their subscription to the list prior to being added to it. This way if a contact did not confirm their subscription, they would not be added to the list and not trigger the flow.

When testing this flow, can you also confirm if you are using an email who has not been served this welcome series flow prior and who was not already on the “All” list before? Since this is a list triggered flows, contacts who already exist on the list prior to the flow’s inception or contacts who have already previously received this flow would not be served this flow automatically. To retroactively serve a flow to contacts who already existed on the list before the flow was set up can be accomplished through the use of Klaviyo’s backpopulate function as @Manny Singh highlighted in a Community post below:

Related Community posts that touch upon this topic of troubleshooting a flow that can prove helpful for you can be found below:

Thanks for being members of our Klaviyo Community! Hope this helps!

David

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Hello @david.to and @david.to,

Thank you very much for your reply. However, there should have been many more subscribes as there are a few thousands emails in the list that have been added. @david.to we have also made sure that the double opt-in option has been turned off and also switched off smart send for a few days to see if that worked however we had little success. Do you have any other suggestions for what might be going wrong with this?

 

Thank you

Userlevel 7
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Hey @Leonide Massine,

Can you also highlight how these contacts are being added to the list? Is this through a Klaviyo built signup form, a signup form provided to you as part of the Shopify theme, etc? 

In the event these subscribers are being added to this “All” list via the Accepts Marketing setting after completing a purchase, it would be expected behavior that these subscribers would not be queued up to receive the Welcome Series flow. As explained in the Email Subscribers and Your Welcome Series Flow subsection of the Sync Shopify Email Subscribers to a Klaviyo List article:

If someone is added to your newsletter list by clicking the "Subscribe to Newsletter" box upon checkout, they will not get queued up for your welcome series flow.

This is a default setting for checkouts because typically a welcome series is designed for new customers/visitors. Someone could check this email subscription box for the first time during their 100th purchase, which would mean it might not be appropriate for this person to get queued up for your welcome series.

 

If you would like this default setting adjusted to allow all contacts; including users who are added to this list via the Accepts Marketing setting after completing a purchase, I would recommend contacting our Success Team who can update this account setting.

David

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Hello @david.to ,

Thanks for your response. Our customers are added through our Shopify integration, thus when they create an account they should automatically be added to our “ALL” List and receive an email. However, we have realized that there has been a problem since the list is not always updated automatically. It is a weird issue because some emails are added and others are not. We have made sure to select the single opt-in option. Can you identify where the issue here lies?

 

thank you

Userlevel 7
Badge +60

Hey @Leonide Massine,

Thanks for those details! 

By default, users who create an account on your site would not be added to a list as signing up for an account does not equate to consent to join a marketing list. 

To collect consent from these contacts, to allow them to join a list, you’ll want to adjust the code for this account creation form to include an area that passes Accepts Marketing with phrasing such as “Keep me up to date on news and exclusive offers”; similar to the checkbox found on the checkout page.

On top of having this phrasing and code present, you’ll also need to ensure this form is passing the hidden input group tag of <input type="hidden" name="contact[tags]" value="newsletter"> as detailed in the How to Link a Shopify Signup Form to Klaviyo Community post highlighted prior. A refresher on how to apply this code can be found in the Sync Your Shopify Newsletter Subscribers to a Klaviyo List subsection of the How to Integrate with Shopify article.

Should you need assistance either custom coding this Accepts Marketing field or applying the hidden input group tag to be incorporated into your account creation form, I would recommend reaching out to a developer you are familiar with or contacting one of our many Klaviyo Partners through an extensive network of agency partners.

Thanks, and have a great rest of your day!

David

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