I would like to get more creative with my email content that is sent to subscribers, by adding more relevance to their emails by showing products they have viewed/purchased in the past.
Is there any content online that would help me:
- Design emails that are relevant to the subscriber it is sent to
- Include content that is based on their viewing/purchasing history
I’m a bit stuck when it comes to ideas on how to structure the email and how to make the content interesting but also relevant.
Are there any templates or forum posts on how to achieve this?
For example, my company sells yarn, but we also sell kits (yarn + knitting pattern) as well as knitting accessories.
Lots of subscribers view our email content, but it often lacks that personal touch as they are sent to the entire list of subscribers.
I’d like to experiment with dynamic content that can be sent monthly to high-engaging subscribers that are very active on our website, but unsure of how to structure the email.
Many thanks for your help.