How can I bypass the default filter in a subject line?

  • 16 May 2023
  • 1 reply


Is there a solution using conditional statements to bypass the use of “Guest” as a First Name when personalizing an email subject line?


Best answer by Taylor Tarpley 17 May 2023, 16:49

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Hi there @rbhancock


Welcome to the Community! Happy to help! 


If you don't include a default value word between the quotations, aka where you see the word ‘friend’ below and we don't have data to populate into the placeholder for a given recipient, the variable will just appear like a blank space and, as mentioned in our How to insert template tags and variables into text blocks documentation.

 {{ first_name|default:'friend' }}


However, if you want to ensure that no word for a default property is added, you can simply consolidate the first name code to {{ first_name }} . This code would prevent any other words, such as ‘guest’ or ‘friend’ from appearing as a default. I would bear in mind how the syntax of your subject line would look if a default word or phrase isn’t present to provide the best customer experience.


Thank you for participating in the Community!