How do you manage event veriables with your bilingual store?

Hi @RosieClem, 

Thanks for asking this question as I believe it will help other international customers in your similar situation!

What I believe is happening is all your products are stored in your Shopify catalog in French which is why it’s the only language being pulled into Klaviyo via the dynamic variable. Because of this, when Shopify pulls the product information to create the placed order event, it is pulling the product title that is stored in French. Now when changing the translation of the site, this would not change the translation of the product name that was stored within the catalog, which I all assume you know as you’ve made workarounds with your static product blocks and feeds.

To offset this, I’ve seen some customers create multiple Shopify stores to allow them to store their products from different locations with different translated titles so if someone on the US store places an order for instance, the order will be in English and the variable will pull from a different product catalog. However, if you don’t want to create multiple stores, I recommend reaching out to Shopify or your developer to try and add the presentment title, shown below, to all your Shopify metrics so you can pull in the translated version of the product title, which I’ve seen many bilingual stores do too! 

{{ item.presentment_title }}

Finally, I’d check out Shopify’s international section of their Community  to learn from other international stores going through similar situation! 

Thanks for sharing this with the Community! 

-Taylor