I have some previous experience in creating emails in Canva, I can create some nice designs. But I’m unsure about how effective Image based emails are vs. HTML
I would like to move over to Figma as most ecom agencies seem to use it.
Also how long would it take for me to become competent at coding the emails so that they work properly in the various email providers?
Who can I learn this from to quickly become good at it?
Unless you have a design that cannot be implemented in Klaviyo’s no-code, drag-and-drop email editor, you don’t need to resort to custom CSS/HTML coding. The editor also provides mobile optimisation including the ability to display image or text blocks on desktop-only, mobile-only, or both.
I suggest you approach your designs as a mix of images and text, and always add alt image text to images. Not all recipients will have images set to display automatically. And ensure your image filesizes are also optimised. Here’s another good resource on all image-based emails: https://www.litmus.com/blog/why-you-shouldnt-send-image-only-emails
Unless you have a design that cannot be implemented in Klaviyo’s no-code, drag-and-drop email editor, you don’t need to resort to custom CSS/HTML coding. The editor also provides mobile optimisation including the ability to display image or text blocks on desktop-only, mobile-only, or both.
I suggest you approach your designs as a mix of images and text, and always add alt image text to images. Not all recipients will have images set to display automatically. And ensure your image filesizes are also optimised. Here’s another good resource on all image-based emails: https://www.litmus.com/blog/why-you-shouldnt-send-image-only-emails
Absolutely! Image-based emails can look great and are quick to create with tools like Canva, but they may not render well across all devices and can sometimes trigger spam filters. HTML emails, on the other hand, offer more flexibility and are better at ensuring consistent rendering.
Moving to Figma is a smart choice, as it's widely used in ecommerce agencies for its collaborative features and design capabilities.
Learning to code emails can vary in time, depending on your current HTML and CSS knowledge. For quick learning, Klaviyo's Knowledge Base and community forums are great resources.
Hey there @GV123, I have quite a few tutorials on my YouTube channel breaking down email design within Figma. You can follow along with those or just see the process I do to get more familiar with it!
It definitely take practice, practice, practice. My favorite exercise is to search somewhere like Milled, find an email that needs some help in design, and try to create a new email for that brand! It helps you think outside the box and gives you great practice.
By clicking “Accept All Cookies,” you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Privacy Preference Center
Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies
Site Analytics
Your Privacy
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Privacy Notice
Strictly Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Site Analytics
These cookies record your visit to our website, and are used to track your visit including information such as: web page interactions (clicks, hovers, focus, mouse movements, browsing, zooms and other interactions), referring web page/source through which you accessed the Sites, heatmaps and scrolls, screen resolution, ISP, and statistics associated with the interaction between device or browser and the Sites. If you are accessing our Services with a European IP address, you have been asked to consent to the use of these cookies (you are free to deny your consent).