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Is there a workaround to ensure the image/event variable for a cart abandonment email comes through in Outlook?

  • 15 July 2021
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We’re testing our Shopping Cart Abandonment emails on different domains and realized that the way that the email renders in Outlooks is extremely different from what we see in Gmail and Klaviyo. The image/event variable isn’t coming through at all, which defeats the purpose of the email altogether. I realize that Outlook renders HTML/CSS via Microsoft word, so naturally things are going to look a little different, but was wondering if anyone else has had the same issue with the image not appearing at all? 

Thanks! 

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Best answer by David To 15 July 2021, 22:27

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Hello @Mallory_PCR,

Thanks for sharing your question with the Klaviyo Community!

You are absolutely correct that because Outlook uses Microsoft Word to render HTML/CSS, this may cause your emails to display off as detailed in the My Email Looks Different When Viewed in Microsoft Outlook Help Center Article. 

However, despite this, dynamic images should still be rendering within the emails. From my experience, images not be appear automatically within your Outlook mail clients if you have the Don't download pictures automatically in HTML e-mail messages or RSS items setting enabled. You can learn more about this setting and how to disable it for your Outlook client from the Block or unblock automatic picture downloads in email messages Microsoft Help Article. 

In additional, this can also occur when your emails are landing in the spam or junk folder. This is in order to protect the recipients from any malicious content if the inbox provider thinks the sender or message is suspicious. Similarly this behavior of images not appearing within Outlook, can also extend to Gmail, Yahoo, and other inbox providers and would just be a matter of adjusting the image settings in your inbox client. You can find instructions on how to adjust these settings for some of the major inbox providers in the resources below:

I hope this helps!

David

 

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Wonderful. Thank you, David!

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