Link for Abandoned Cart

  • 22 July 2021
  • 4 replies

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I am wondering how I can add a link (not a button) to my abandoned cart flow that would take the email recipient back to their cart. I see that Klaviyo allows you to do this for a button, but not sure how to do it with a particular link.


Best answer by Dov 23 July 2021, 15:41

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4 replies

Userlevel 7
Badge +61

Hello @drewpac,

Thank you for sharing this question with the Community.

The solution is to hyperlink a piece of text and insert the Klaviyo tag for return to cart in the URL section of the modal. You’ll find the correct tag to add to the URL section by clicking on the button of the abandoned cart flow. For Shopify this tag is: 

{{ event.extra.checkout_url}}

But for other integrations, this tag may be different. You can also find the correct tag to link back to the cart by clicking the Preview button on the left-hand side and searching for the return to cart URL.

You can insert this tag into a piece of text by following the steps in the below thread or looking at the screenshot below outlining the steps.

This thread uses the example of a table block, the same steps would also apply to a text block except you would skip step 1 because “Rows” doesn’t exist for text blocks.

I hope that is helpful!

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Great, thanks so much!!

Userlevel 7
Badge +61

You’re welcome @drewpac! Glad this was helpful.

Thanks for being a member of our Community.


I tried this and unfortunately when I tested it, the link just reverts back to my home page on the website.  I copied & pasted the code exactly as you have it above.  What am I doing wrong?