Scratch off and reveal prizes

  • 22 June 2021
  • 2 replies

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Is it possible to create a scratch off or reveal style prizes inside of Klaviyo? If so, how?


Best answer by David To 22 June 2021, 20:31

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2 replies

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We’ve looked into this a bit as well. Things like “scratch to reveal” or “tap 100 times to reveal” are fun for subscribers and when combined with discounts can drive sales quite a bit. There are some companies that take care of the AMP part of the email for you since that is by far the hardest part. Building the amp email is basically like coding the email from scratch in html except amp is even more complicated than plain html. There are also some cool things you can do in apple mail that provide similar functionality and have seen some cool results. 


I think Zaymo is the leader in this space, they have a bunch of out of the box functionality that works smoothly with Klaviyo.

Userlevel 7
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Hello @Gretchen C,

Great question!

At this time Klaviyo does not have the capability of a “scratch to reveal” function. 

If you were looking for this feature within signup forms, I would recommend finding one that suits your needs that also have an integration with Klaviyo if possible. If the developers of those third-party signup forms do not have a connection with Klaviyo, you can still use them so long as you have set up a redirect for these forms to be adding subscribers to a Klaviyo list as described in the How to Redirect Existing Signup Forms to Klaviyo article.

In the event you were looking to implement a “scratch to reveal” feature within emails, this may be accomplished through AMP emails. AMP emails allows you to create interactive components in your email messages. This sort of emails allows you to create a more personalized and interactive experience for your customers. The prerequisits for AMP sending eligibility are:

  • You have your own dedicated sending domain and have authenticated your emails using SPF, DKIM, and DMARC. Head to Google’s security requirements for more information. 
  • You are sending at a high volume, in the ballpark of around 100 emails a day or greater for the last few weeks.
  • You have a good sender reputation and a low spam complaint rate from your recipients.
  • You are tech-savvy or have your own dev team to help you build out your AMP emails. We do not offer this service.
  • If you have a dedicated click tracking domain, you must set up SSL for the domain before your AMP application can be approved. (Note that Klaviyo's shared tracking domains include SSL automatically, so if you do not have a dedicated click tracking domain, no action is required.)

Since AMP emails are custom, we would also recommend working with a developer or finding a Klaviyo partner who can assist you in setting up and building these AMP emails. You can learn more about how to use AMP emails from the How to Send AMP Emails in Klaviyo article Klaviyo offers.  

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