Send users to a dynamic post-purchase upsell link

Welcome to the community @deviant 

You are using the product’s title rather than the product’s handle so the url is not being built correctly.

It’s unclear how many products you want to promote in this way or how you will handle an order with multiple products: will all be discounted or only some? However, the approach below using an iterative product table may point you in the right direction if you’re offering this discount on all products to purchasers.

If you don’t already have a Klaviyo Shopify abandoned checkout flow. Create one so that you can save the product table as universal content to reuse in your email.

In the dynamic table settings » content:

In the image column, change the link address to {{ organization.url|trim_slash }}/products/{{ item.product.handle }}-50

In the text column, change the HTML link (note i’ve added “50% OFF” to the product title):

<a href="{{ organization.url|trim_slash }}/products/{{ item.product.handle }}-50">{{ item.product.title }} 50% Off!</a>

When displayed to the recipient in your post-purchase flow, the table will show all the products in their order with the correct ‘-50’ urls and each will have “50% OFF” next to the product title 

An alternative approach you may want to consider is creating a Shopify 50% coupon and adding that to the urls instead of ‘-50’ so you can use the same product pages with 50% auto-applied. More info on that here:  https://help.klaviyo.com/hc/en-us/articles/115005253088

Hope that helps

Andy

No problem @deviant Pleased I could help!

Regards

Andy

This is a tough problem.

I’m assuming you are on shopify based on the event json you shared? There are some cool things you can do with the shopify permalink feature. Discounts can be automatically applied and you can choose to send someone right to the checkout or to the cart page.

There are also some cool things you can do with interactive emails both in gmail and apple mail that make this possible. There are some new companies like Zaymo out there that take this functionality and make it super easy to use for shopify-klaviyo stores in the abandoned cart or browse abandonment cases. People prefer to not have to wait for redirect links so doing as much as you can in the email has shown some significant conversion boosts.