Hi @Bas3009,

This syntax has worked for me in the past:

not person|lookup:'Klant'

Hope that helps!

Hi @Bas3009 ,

Welcome to the Community! Thank you for the excellent question about dynamic content blocks. 

Whether you are using the Classic Editor or the New Editor for your email templates, Klaviyo makes it easy to display dynamic content to your subscribers based on Properties you have collected about them. 

For your use case, you would need to display 3 different dynamic content blocks: 1 for Value A, 1 for Value B, and 1 for all others that do not equal Value A or Value B. 

It sounds like you have already been successful in configuring dynamic content for the cases of Property = Value A and Property = Value B, but I’ll reiterate that process in case anyone reading along later is unfamiliar:

1. Create a campaign or flow message
2. Add an image/text block
3. Upload the Value A image/text to the block
4. Click Display Options from the image block’s customization menu
5. Click Create Logic
6. Add this condition: person|lookup:'PropertyName' == 'ValueA’ 
   1. Note: Input your Property Name and Variable name in place of the  placeholder text above, but keep the outside quotations as written
7. Click Save Changes 
8. Click Done on the block 

This block will show only to people who have selected “Value A” as their preference. 
 

Next, add in the Value B image/text to a new block under the Value A content. Follow the same steps as before, but this time, use the condition person|lookup:'PropertyName' == 'ValueB'. 

This block will only show to people who have selected “Value B” as their preference. 

For where you are stuck, you will need to add a third content block to appear for anyone who hasn’t selected either “Value A” or “Value B” Use a more generic image/text, and this condition: person|lookup:'PropertyName' != 'ValueA' and person|lookup:'PropertyName' != 'ValueB'. 

This block will show to people who have chosen something other than “Value A” or “Value B” or have never selected a preference. 

Once you’ve configured each of the blocks, preview your message using 3 profiles. These profiles should be subscribers who meet one of each of the image criteria:

• Customer who chose “Value A” 
• Customer who chose “Value B”
• And customers with no preference/other preference

You can read more about How to show or hide template blocks and sections based on dynamic variables (new editor) in this Help Center article, or if you are using the Classic Editor there is additional documentation provided here: How to show or hide template blocks based on dynamic variables (classic editor)

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Hope this helps!

-- Ashley Ismailovski

@Ashley I. Thanks you! That works!

@JessFosnough Have not tried but thx for the quick response