Hi there @ffrebekah, 

Thanks for sharing your question with the Community! 

I wonder if any of our discount expert Champions have an idea or have used a similar strategy? @bluesnapper @KatherineB 

Thanks for participating in the Community! 

-Taylor

Hi @ffrebekah thanks for your question!

It sounds like what you’re looking for might be best accomplished with a third party loyalty app. As far as I know, you cannot directly tie discount/coupon code use with whether someone is subscribed to your email list - you can ask them to subscribe, but if they are sent a discount code, whether unique or static, they would be able to use it regardless of whether they are on your list.

That being said, you could create a follow up flow of people who used the referral discount and didn’t explicitly sign up to email (by ordering, they have given implicit consent to email them). 

I always advocate for creating unique codes for flows - as these are single use and can only be used by the profile they were sent to. Because of this, if you wanted to have a unique code for the original recipient of the email, I would still recommend using a static code for the “friends and family” referral discount, because they wouldn’t be able to use a dynamic code that is tied to another profile. 

You could also ask your recipients to forward the email to friends and family, and when they subscribe, send them a unique code that way. 

Hope this helps!

Katherine

Hi @ffrebekah 

A point of clarification on the  great response from @KatherineB.

A dynamic single-use discount code generated by Klaviyo is tied to the recipient in that they will always receive the same unique code across emails/SMS. That assumes you use the same coupon name in those emails as the placeholder tag, and that the unique code is active. 

However, a unique code generated by Klaviyo can be redeemed by the recipient OR, if they decide to share the code, it could be redeemed by someone else (to the maximum of 1 redemption in total). 

This is because the dynamic discount is created in Shopify with the amount, active/expiry dates and any usage restrictions that you set in Klaviyo during setup, but it's actual redemption is not tied to any profile/email address. You can check this is correct by picking any unique code generated in Shopify by Klaviyo that’s active and has not been redeemed, then apply it during a test checkout - it will be accepted.

As @KatherineB  says, a loyalty/referral app is worth considering for your use case so you can track referrals/redemptions.

Hope that helps

Andy
 

Thank you for the clarification @bluesnapper 

Thank you all for replying! I appreciate the insights and suggestions.

No problem @ffrebekah Pleased that @KatherineB  and I could help.

Regards

Andy

Hey @ffrebekah, as many other contributors shared, running a referral program with a 3rd party app might be the best option since you won’t have to worry about creating/managing/updating coupon codes; 

full disclaimer i work for ReferralCandy so if you’d like to get more info i’d be happy to share/chat with you!