WooCommerce + Transactional Emails via Klaviyo: Who's doing it? Is it working?

  • 10 September 2021
  • 1 reply


Hey Friends,

We want to bring our transactional emails (WooCommerce) into the Klaviyo fold. Seems like a good idea for a number of reasons including brand integrity, control over messaging/language, tracking customer data, etc. 

And although Klaviyo Support confirms it’s doable, I wonder if other WooCommerce peeps are doing it...if it’s common practice. 

If you’re on WooCommerce and are sending your transactional emails through’s it working out?

If you’ve considered this switch but opted not to make it...Why not? 




Best answer by 13 September 2021, 17:52

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Userlevel 6
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Hello @Mike T,

So glad you got this conversation going! 

From my own experience, using Klaviyo to send transactional emails instead of your ecommerce platform is a very common practice!

To get started on using Klaviyo to send your transactional emails instead of WooCommerce, I would suggest taking a look at the Guide to Using Flows to Send Transactional Emails Help Center article. It details and provides guidance on how Klaviyo uses flows to initiate these transactional emails to customers and the approval process on how to get your flow email verified and marked as transactional. 

Other resources I would suggest reviewing are the About Using Event Variables to Personalize Flows and How to Build Dynamic Blocks in a Flow Email articles which would detail how to build your dynamic table block in your transactional emails to highlight information such as the recent product the customer purchased. 

Looking forward to also hearing what our other Community members think on this subject as well!