I have found this post:
The recommendation here is to run multiple stores + Klaviyo accounts… Shopify Markets is in Beta now, the benefit is to sell to multiple markets from one store. Therefore, the recommendation seems to be a bit outdated, since the benefit of Shopify Markets is to sell internationally from one single store. As far as I understood, it is more ore less the same technology and options Shopify offers today but bundled differently.
We currently run our store in EN but are about to add DE as a second language. Customer marketing+forms and so on has to be bilingual too.
Is there a Best Practice approach how to run (lists, flows, forms, content, ...) in multiple languages without unnecessary overhead?
Best answer by David ToView original